Strategic, value-driven participation in social media has the power to build brand awareness and reach goals. With all the clutter on the Internet, people need to be hungry enough to engage. By offering an enticing menu of knowledge or opportunity, the potential to gain an exponential following increases.
Appetizer – understand your audience and dole out tidbits of interesting knowledge (microblogging)
Entree – provide relevant, consistent content that entertains, teaches or offers value (blogging and rich media)
Dessert – follow up and stay in touch to leave a positive and lasting impression (all of the above enhanced with e-mail or personal communication)
Bon appetit!
