From the monthly archives:

December 2009

2010 – The Year of Content

December 30, 2009

in Trends

Content 2010   The Year of Content

I admit it…I’m addicted to learning new things!  That’s why I embraced the power of the Internet and the potential of search early on.  Google is my friend.  Things are changing, though, and the cream that rises to the top of searches will be based on content from the power hitters.  With all the choices out there, I’ve focused on Facebook, LinkedIn, Twitter and this blog for almost everything I do in Social Media Land.  Each one has its own special way of connecting and sharing, and I’ve had some fascinating experiences as a result of being involved with these platforms.

For people who are not as into it, it can be challenging to explain the potential benefits and possibilities.  Active involvement and interaction has become an essential part of being noticed online, and that form of branding and advertising will just keep growing.  Providing relevant, timely content and value to a targeted market is the basis for the law of attraction in this coming decade.  For more fascinating views of what lies ahead, check out this article on The Era of Big Search is Over:  Why 2010 Will Be All About Content from bnet.com.

Write on!

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Carmel Beach

One of my clients expressed a desire to increase the number of e-mail marketing campaigns that I manage as well as research other ways to get the word out.  She is currently spending several thousand dollars a year on promotional mailings and is looking for cost-effective advertising that will reduce expenses and increase business.  She wants the company web site to get higher search rankings and attract new customers.  This is one of many examples of how a small business can benefit from a targeted social media marketing strategy.

In my research on social media spending for 2010, I found an article from eMarketer.com that revealed anticipated changes in social media investments.  Advertising on MySpace is expected to decrease by 23% in the U.S. in 2010, and Facebook ads are expected to jump 34%.  Ad spending for social media in general is expected to go up 7.1% in 2010 and 7.7% in 2011.  Those figures don’t include developing and maintaining social platforms, promotions, PR or the total impact of the campaigns.

Why not follow the shifting tide?

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