A recent survey by Forrester Research indicated the level of participation in social technology behavior of U.S. adults to be:
- Creators: 24% write and publish
- Conversationalists: 33% update and post
- Critics: 37% rate and comment
- Collectors: 20% subscribe and vote
- Joiners: 59% have a profile and visit
- Spectators: 70% read, listen and watch
- Inactives: 17% no involvement
Josh Bernoff discusses the importance of developing a social media strategy based on the segments of users on the Groundswell blog. For example, the conversationalists are 56% female, and they are actively participating online.
Ambition is putting a ladder against the sky.
- American proverb
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