It’s Day 4 of the Social Media Challenge and time to get fired up! Once we define our purpose, it’s easier to take it to the next level. Passion helps us exude boundless enthusiasm and emotion that stirs others to take notice and respond. It can start as a glowing ember and eventually build into a crackling fire that helps spread a message across the web. Recently, I attended a presentation by Bob Lachky who was the “Real Man of Genius” in marketing at Anheuser-Busch for 20 years. He shared the behind-the-scenes stories of how several award-winning commercials were developed and received by the public. A unique approach and the element of surprise were part of the strategy that kept their audience engaged and motivated to buy their products. Respect: Budweiser Clydesdale Salute to 9/11 aired on television once, and it continues to live on in YouTube.
Successory of the Day: YouTube Channel
- Be still when you have nothing to say; when genuine passion moves you, say what you’ve got to say, and say it hot. – D.H. Lawrence
