Witnessing The Who play the song “Who Are You?” during the half-time light show at the Super Bowl game made me think about how people become well known by consistent branding.
Look at The Who! The band formed in 1964, and they were inducted into the Rock and Roll Hall of Fame in 1990. That was 20 YEARS AGO! Surviving members Roger Daltrey and Pete Townshend were performing to zillions of people last night. Same band, same songs…branding at its finest.
The title of the band’s second single “Anyway, Anyhow, Anywhere” is a good description of the potential we have to define our own brand these days. On Day 8 of the Social Media Challenge, tell me…
Who are you? Cause I really want to know. – The Who
