The Impact of Three

February 17, 2010

in Articles,Branding

3 The Impact of ThreeYour branding blueprint starts on the inside and can reach out as far as you want to take it.  When you become aware of what makes you valuable, it’s easy to understand your purpose and share the passion consistently and authentically.  Today I met with a client who reinforced the value of learning things 3 at a time.  It’s:

  1. Easy
  2. Impactful
  3. Memorable

What are your top 3 answers as you envision your:

  1. Goals
  2. Values
  3. Attributes

Once, twice, three times a memory!

In three words I can sum up everything I’ve learned about life:  it goes on. – Robert Frost

:

A world where everyone does what they love, increasing happiness and productivity across the globe.

My purpose is:

To connect passionate people to each other, so they can work on meaningful projects that realize their potential.

My passion is:

Helping talented people build a web presence that helps them get what they need to succeed.

My values are:

  1. Simplicity. I spend time doing the things I’m good at and that fire me up. I delegate the rest.
  2. Tangible goals. I excel at logically breaking down abstract projects into the concrete, actionable items needed to achieve them.
  3. Relationships. Business is people talking to people. Let’s all help each other get what we want! I never see competitors, only collaborators.

My goals are:

  1. In one year, I will publish an e-book about establishing an effective web presence, bolstering my credibility and visibility in my field.
  2. In three years, I will be running the web platform that is the gold standard in personal online reputation management.
  3. In five years, I will be acquired by one of the key players in online career development, to offer peerless, integrated services for career success.

My top three brand attributes are:

  1. I am an extremely clear communicator
  2. I constantly envision what could be
  3. I am highly organized and logical

I excel at:

Identifying and communicating actionable next steps to achieve a grander vision.

People describe me as:

Creative, funny, musical and empathetic.

My weakness is:

Perfectionism! I spend a lot of time making sure things look, feel and sound right. Sometimes, too much time.

My target audience is:

20-35 year old young professionals with a clear vision of where they want to be – and the drive to get there.

I know I have competition. What differentiates me is:

My ability to understand what is possible, then work from the ground up to create a realistic plan to get there.

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  1. A Time for Every Purpose
  2. The Circle of Joy

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