When people get on board to play the entrepreneur game, it may seem like a TRIVIAL PURSUIT at times. If you’re one of those people, it pays to roll the dice and position your:
Geography – are you easy to locate?
Entertainment – is your message compelling enough to keep clients coming back?
History – what did you do in the past that could help you compete in today’s market?
Science & Nature – what makes your business unique?
Arts & Literature – are your images and content drawing an audience?
Sports & Leisure – do your potential clients have an incentive to play in your game?
The companies that have a CLUE about how their brand is perceived will have a better chance of gaining a MONOPOLY on success.
- My work is a game, a very serious game. – M.C. Escher
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