Everything we do becomes part of our identity. How we share who we are can be controlled to some degree (unless you’re a celebrity who does something that attracts media attention). We can integrate our professional brand with our personal brand or keep the two completely separate…at least online. In social media, there are different ways to control your brand. For example:
LinkedIn – no-frills, members-only format for professional connections where you can add content and applications (status updates invite interaction)
Twitter – the background design can be customized and “Tweeple” can engage in mini-conversations for all the world to see
Facebook – ranges from specific privacy controls to an anything-goes freeforall on profiles, groups and pages; advanced customization requires some coding (FBML)
When you put your name into a Google search, what do you see? Are you master and commander of your brand?
- There are no secrets to success. It is the result of preparation, hard work, and learning from failure. -Colin Powell
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