On February 26-28, the St. Louis Innovation Camp (#stlinnovate) at the UMSL – St. Louis campus brought several excellent speakers from the entrepreneurial, IT and marketing communities together to share their business experience and insight with the “campers.” I attended 14 informative classes that revolved around web design and usability, marketing and innovation. The WEB DESIGN AND USABILITY segments included The Importance of Design in Start-ups, which was illustrated by Ed Morrissey. Danielle Cooley @djcooley demonstrated how Field Testing Usability could impact the ultimate success of a product or service. Web Prototyping from Idea to Production was the focus of Brad Nunnally @bnunnally. Scott Allender showed how easy it can be to Build an Effective Web Site with the right tools.
Some of the key points of the presentations included:
- Design is a key component of success. Keep it simple, clean and usable (the K.I.S.S. method still works).
- Test an idea with people who may use it in the early stages of development.
- Web prototyping should start as basic as sketching ideas on paper and be reviewed in detail before it gets into development.
- It’s essential to have a web presence to sell your service or product, and there are tools available for all levels of experience.
Next: The New Age of Marketing – St. Louis Innovation Camp
Design is not what it looks like and feels like. Design is how it works. – Steve Jobs
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