The St. Louis Innovation Camp offered five different tracks including Innovation, Start-up Management, Start-up Tech, Funding and Marketing. The marketing classes focused on traditional media with a heavier leaning towards new media. The participants seemed to be all a-twitter about social networking in particular, and that was further evidenced by the fact that the winner of the Innovator’s Cup was Ryan and David Bell for their company Twaitter @twaitter, a site for managing Twitter accounts and posts. The focus revolved around:
Customer Service as Marketing by Dan Curran @manvsagency
Managing Your Online Presence by David Strom @dstrom
Marketing Blocking and Tackling by Wes Morgan @wesmorgan
Driving Adoption by Viral Loops by Josh Jeffryes @jjeffryes
Using Social Media to Find Jobs and Employees by Mark Cummata @triumphcio
Creating a Winning Social Media Strategy by Scott Bishop @thescottbishop
Shine On by Dixie Gillaspie @dixiedynamite
Here is my takeaway from the engaging presentations:
- Traditional media still has an important role to play in marketing
- Sales tend to increase when customers can interact with businesses
- It’s essential to narrow social networking to the most effective tools
- Social metrics go up when content loops from and to the originator
- Building synergistic relationships is about connecting online and off
- It’s all trial and error
NEXT: The Wander of Innovation – St. Louis Innovation Camp
Shoot for the moon. Even if you miss, you’ll land among the stars. – Les Brown
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