Do you know anyone who is on a journey to figure out the best way to create a call to action? During the past couple of years, there has been a major shift in how people and businesses are perceived. The shake-up in the economy has derailed the traditional, and that has inspired a track of inventive, innovative ways to create perceived value. Depending on your product or service, the way you target your market for your particular brand can make a difference (check out the eMarketer graph below).
Do you want to share it online in a web site or blog, utilize social media channels or share your message in radio, tv or print advertising?
Do you want to mix your media to reinforce your marketing message and create a viral loop (a self-fueling action loop that drives users to create more users)? You can find out more about how that works from Josh Jeffryes’ presentation for the St. Louis Innovation Camp. So much of that depends on the demographic that will support your business.
One thing is certain…having an online presence that reinforces your brand and speaks to your audience is essential as you travel through today’s market.
To enjoy enduring success we should travel a little in advance of the world. - John D. MacDonald
On the first day of the Innovation Camp, I wandered into a presentation about Innovation Management by Brian Blanchard @brianblanchard. Brian is the chairman and founder of the event, and I was very impressed with his drive and energy. On the second day, Matt Ridings @techguerrilla had the coveted role of sharing Is My Idea Worth Money? I @carenlibby sat in on a 5-camper panel that included Mark Cummuta @triumphcio, Dan Davison @bizmanualz, Brad Hogenmiller @javastl and Ryan Bell @rjb227s. We focused on Innovation Experience, a discussion about the personal and professional challenges of pursuing the next best thing.
In this month’s issue of Fast Company, the feature story is about The World’s Most Innovative Companies. Facebook is #1, and I think it’s because that platform gives individuals and companies a more creative, visual way to connect and express what they’re all about. As much as I gained from the knowledge that was imparted at the Innovation Camp, it’s the dynamic individuality of the presenters and participants that will stay with me the most. Fortunately, those connections continue through social media. It’s all very timely, don’t you think?
You can read the latest news and discover links to presentations from the camp by conducting a Twitter search on the hash tag #stlinnovate.
Not all those that wander are lost. – J.R.R. Tolkien
