Creativity and technology are the perfect combination, and Facebook Fan pages are a great place to put them together. After I launched Social St. Louis, a fan page dedicated to sharing social media news, I wanted to learn how to add a Welcome tab with a photo. An article in Social Media Examiner, a favorite resource, had a step-by-step tutorial on how to customize a page with Static FBML that helped guide me through the process. This post by Techcrunch was also helpful.
These impressive, inspirational examples take fan pages to another level:
Toy Story 3
Scott Pilgrim vs. the World
Alice in Wonderland
Michael Jackson
Enrique Iglesias
Queen
Vitaminwater
McDonald’s
Bud Light Lime
Porsche
Levi’s
Desigual
Keep Virginia Beautiful
On Your Own Adventures
As Facebook continues to grow as a powerful advertising medium, perhaps the tools for customization will evolve. In the meantime, users who learn how to apply static FBML have options to separate their pages from the rest.
Tagged as:
Branding,
creativity,
FACEBOOK,
Social Media,
St. Louis,
TOOLS
On July 4, Levi’s® launched a Go Forth marketing campaign that illustrates how people can come together to rebuild their community. It is part of their “Ready to Work” series, and it features Braddock, PA, a town that once flourished with industry. Many of the workers have become urban pioneers dedicated to restoring its vitality. Mayor John Fetterman has been instrumental in enlisting the help of artists, craftsmen, musicians and business owners to revive the town, and it has become a model for how a community can prevail despite the challenges they face. This campaign was created to feature the Levi’s® Fall 2010 Work Wear Collection.
In addition to their website and blog, the folks at Levi’s® share their dynamic message on social media including:
Facebook – a page with over half a million fans
Twitter – microblogging by the “Levi’s guy” Gareth
YouTube – channels featuring the campaign videos
People think there aren’t frontiers any more. They can’t see how frontiers are all around us.
Tagged as:
Branding,
Community,
Innovation,
Social Media
