From the category archives:

Social Media

SocialSTL Fabulous Facebook Fan PagesCreativity and technology are the perfect combination, and Facebook Fan pages are a great place to put them together.  After I launched Social St. Louis, a fan page dedicated to sharing social media news, I wanted to learn how to add a Welcome tab with a photo.  An article in Social Media Examiner, a favorite resource, had a step-by-step tutorial on how to customize a page with Static FBML that helped guide me through the process.  This post by Techcrunch was also helpful.

These impressive, inspirational examples take fan pages to another level:

Toy Story 3

Scott Pilgrim vs. the World

Alice in Wonderland

Michael Jackson

Enrique Iglesias

Queen

Vitaminwater

McDonald’s

Bud Light Lime

Porsche

Levi’s

Desigual

Keep Virginia Beautiful

On Your Own Adventures

As Facebook continues to grow as a powerful advertising medium, perhaps the tools for customization will evolve.  In the meantime, users who learn how to apply static FBML have options to separate their pages from the rest.

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Social Media Plan Building Your Personal Social Media Plan

It was a pleasure to be part of an informative presentation given by the dynamic duo of Ed and Ann Marie Mayuga at GO! Network on August 31. Their PR firm, AMM Communications, began in 2008, and it was recently named one of the top 25 best public relations firms in St. Louis by the St. Louis Small Business Monthly. GO! Network is a community initiative that empowers personal and professional growth through life, education and career opportunities.

The three of us shared our experiences in building a social media presence to establish credibility, exchange compelling content and make valuable connections. Several of the members took an active role in participating in the discussions, which revolved around getting started and utilizing tools to manage the process.

The platforms that I use on a regular basis include this WordPress blog, LinkedIn, Twitter and Facebook.  With Hootsuite, I can view my Twitter and Facebook feeds and schedule posts in advance. Netvibes provides a personalized dashboard built with widgets that can be customized to show social media and news sources at a glance. Mobile applications are available on each of these platforms. For up-to-the-minute research, check out Twitter Search, Google Realtime, STLTweets and Social Mention.

Additional resources include:

AMM Communications Presentations

Mashable links to Social Media Tutorials

Must Watch: 12 Awesome Social Media Tutorials on Hubspot

A Crash Course in Comments by Chris Brogan

Alltop – Top Social Media Headlines

For a steady feed of helpful links and a list of content-rich St. Louis blogs, you’re invited to join the Facebook page at Social St. Louis.

What are your favorite social media tools?

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