Social Media Plan Building Your Personal Social Media Plan

It was a pleasure to be part of an informative presentation given by the dynamic duo of Ed and Ann Marie Mayuga at GO! Network on August 31. Their PR firm, AMM Communications, began in 2008, and it was recently named one of the top 25 best public relations firms in St. Louis by the St. Louis Small Business Monthly. GO! Network is a community initiative that empowers personal and professional growth through life, education and career opportunities.

The three of us shared our experiences in building a social media presence to establish credibility, exchange compelling content and make valuable connections. Several of the members took an active role in participating in the discussions, which revolved around getting started and utilizing tools to manage the process.

The platforms that I use on a regular basis include this WordPress blog, LinkedIn, Twitter and Facebook.  With Hootsuite, I can view my Twitter and Facebook feeds and schedule posts in advance. Netvibes provides a personalized dashboard built with widgets that can be customized to show social media and news sources at a glance. Mobile applications are available on each of these platforms. For up-to-the-minute research, check out Twitter Search, Google Realtime, STLTweets and Social Mention.

Additional resources include:

AMM Communications Presentations

Mashable links to Social Media Tutorials

Must Watch: 12 Awesome Social Media Tutorials on Hubspot

A Crash Course in Comments by Chris Brogan

Alltop – Top Social Media Headlines

For a steady feed of helpful links and a list of content-rich St. Louis blogs, you’re invited to join the Facebook page at Social St. Louis.

What are your favorite social media tools?

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News Niche News:  Read All About It

Remember the days when students studied amidst hushed conversations in the library,  thumbing through stacks of books that led to exciting discoveries? In some ways, blogging is an extension of that experience, and valuable content usually requires targeted research. These days, writers often create their own assignments and use the web as a primary resource. Because the information base has become so vast, there is a growing need to streamline and customize it.

According to a report on Understanding the Participatory News Consumer, the third most popular news platform is the Internet. There has been a global shift in knowledge consumption as it becomes more mobile, personalized and shared through social networks. One way to segment that news is to add customized widgets to a personal page such as the ones available from iGoogle or Netvibes.

A plethora of resources is also available on these websites:

Jurnos has a comprehensive list of websites that offer a wealth of niche news.

Newsodrome organizes the top stories on the web based on specific interests.

Alltop collects the hottest headlines and organizes them into lists.

Newsmatch is a service offered by the L.A. Times online. Image selections reveal personality traits that provide a customized news page suited to particular interests.

Google Real Time recently partnered with Twitter and Facebook to provide real-time data on keyword searches

How do you manage the news you can use?

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