Do you know anyone who is on a journey to figure out the best way to create a call to action? During the past couple of years, there has been a major shift in how people and businesses are perceived. The shake-up in the economy has derailed the traditional, and that has inspired a track of inventive, innovative ways to create perceived value. Depending on your product or service, the way you target your market for your particular brand can make a difference (check out the eMarketer graph below).
Do you want to share it online in a web site or blog, utilize social media channels or share your message in radio, tv or print advertising?
Do you want to mix your media to reinforce your marketing message and create a viral loop (a self-fueling action loop that drives users to create more users)? You can find out more about how that works from Josh Jeffryes’ presentation for the St. Louis Innovation Camp. So much of that depends on the demographic that will support your business.
One thing is certain…having an online presence that reinforces your brand and speaks to your audience is essential as you travel through today’s market.
To enjoy enduring success we should travel a little in advance of the world. - John D. MacDonald
Last week was networking on speed. One of the joys of living in a large metropolitan area is the choice of events that occur on a regular basis. On Tuesday, the GO! Network Entrepreneur group met at St. Patrick Center to focus on the valuable resources that are available to people who are interested in starting their own businesses. GO! Network @gonetworkstl was created with the purpose of helping people transition to their next opportunity in a career or start-up, and several members are on the fast track to entrepreneurial enterprises.
Araka was the meeting place for the Wednesday Lunch & Learn hosted by David Siteman Garland @therisetothetop. Between the tasty chicken wrap and a melt-in-your-mouth chocolate hazelnut bar, we heard about Business Secrets from Brad Beracha, owner of Araka @arakarestaurant and Miso @misolounge in Clayton. Mark Sawyier from OffCampus Media @offcampusmedia shared his Emerging Marketing Strategies for the New Consumer, and David presented a variety of options for Maximizing Online Video. That evening was a gathering at Miso Lounge for the new St. Louis Women in Media LinkedIn group started by Melody Meiners @CosmosGirl. The participants were treated with a lively, interactive panel discussion on the different ways social media is used in business.
I learned about most of these activities from social media posts on Facebook, Twitter and LinkedIn. The energy and excitement that is happening all around the St. Louis area is accelerating!
NEXT: St. Louis Innovation Camp Recap
There are no speed limits on the road to excellence. - David W. Johnson
