Do you know anyone who is on a journey to figure out the best way to create a call to action? During the past couple of years, there has been a major shift in how people and businesses are perceived. The shake-up in the economy has derailed the traditional, and that has inspired a track of inventive, innovative ways to create perceived value. Depending on your product or service, the way you target your market for your particular brand can make a difference (check out the eMarketer graph below).
Do you want to share it online in a web site or blog, utilize social media channels or share your message in radio, tv or print advertising?
Do you want to mix your media to reinforce your marketing message and create a viral loop (a self-fueling action loop that drives users to create more users)? You can find out more about how that works from Josh Jeffryes’ presentation for the St. Louis Innovation Camp. So much of that depends on the demographic that will support your business.
One thing is certain…having an online presence that reinforces your brand and speaks to your audience is essential as you travel through today’s market.
To enjoy enduring success we should travel a little in advance of the world. - John D. MacDonald
Your branding blueprint starts on the inside and can reach out as far as you want to take it. When you become aware of what makes you valuable, it’s easy to understand your purpose and share the passion consistently and authentically. Today I met with a client who reinforced the value of learning things 3 at a time. It’s:
- Easy
- Impactful
- Memorable
What are your top 3 answers as you envision your:
- Goals
- Values
- Attributes
Once, twice, three times a memory!
In three words I can sum up everything I’ve learned about life: it goes on. – Robert Frost
:
A world where everyone does what they love, increasing happiness and productivity across the globe.
My purpose is:
To connect passionate people to each other, so they can work on meaningful projects that realize their potential.
My passion is:
Helping talented people build a web presence that helps them get what they need to succeed.
My values are:
- Simplicity. I spend time doing the things I’m good at and that fire me up. I delegate the rest.
- Tangible goals. I excel at logically breaking down abstract projects into the concrete, actionable items needed to achieve them.
- Relationships. Business is people talking to people. Let’s all help each other get what we want! I never see competitors, only collaborators.
My goals are:
- In one year, I will publish an e-book about establishing an effective web presence, bolstering my credibility and visibility in my field.
- In three years, I will be running the web platform that is the gold standard in personal online reputation management.
- In five years, I will be acquired by one of the key players in online career development, to offer peerless, integrated services for career success.
My top three brand attributes are:
- I am an extremely clear communicator
- I constantly envision what could be
- I am highly organized and logical
I excel at:
Identifying and communicating actionable next steps to achieve a grander vision.
People describe me as:
Creative, funny, musical and empathetic.
My weakness is:
Perfectionism! I spend a lot of time making sure things look, feel and sound right. Sometimes, too much time.
My target audience is:
20-35 year old young professionals with a clear vision of where they want to be – and the drive to get there.
I know I have competition. What differentiates me is:
My ability to understand what is possible, then work from the ground up to create a realistic plan to get there.
