In 2009, I attended an informative seminar on Personal Branding at GO! Network, an organization that is part of St. Patrick Center in St. Louis. The keynote speaker, Cyd Dodson from Right Management, described how Taking Your Message to the Market was an opportunity to stand out in a competitive market. Cyd described how the marketing mix for products could be compared to creating a personal brand (You, Inc.). For example, when you think about your…
- Appearance and Personality – what makes you stand out?
- Communication Style – how do you leave a memorable impression?
- Competencies – how do you describe what you do best?
- Selling Points – how can you benefit another person or company?
After you take the time to evaluate what you have to offer, the next step is to develop a strategic plan to share your compelling story.
Happiness is that state of consciousness which proceeds from the achievement of one’s values. – Ayn Rand
Tagged as:
Branding,
goals,
TIPS,
writing
Combine 24/7 Internet access and the potential for creative social media engagement with a need to adapt to a constantly-changing environment, and the question that begs to be answered is WHAT IS YOUR STORY? As some of us adapted from the typewriter to the keyboard, traditional methods of communication dramatically changed. Now that there are so many ways to convert content and attention to dollars and sense, effective writing has become a particularly critical skill. That is just the beginning.
When you outline the chapters of your future, consider:
Chapter 1 – Your Brand Identity: Who are you?
Chapter 2 – The Value Proposition: What do you have to offer?
Chapter 3 – Tools of Engagement: Where do you share and interact?
Chapter 4 – Finding Your Center of Influence: Why should other people pay attention?
Chapter 5 – Timing is Everything: When do you engage and follow up?
Chapter 6 – Measuring Effectiveness: How do know what is working?
More detail about what might go into each chapter will be shared in upcoming posts. Stay tuned…
Today is where your book begins. – Natasha Bedingfield
Tagged as:
Blogging,
Branding,
goals,
Social Media,
TOOLS,
writing
