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News Niche News:  Read All About It

Remember the days when students studied amidst hushed conversations in the library,  thumbing through stacks of books that led to exciting discoveries? In some ways, blogging is an extension of that experience, and valuable content usually requires targeted research. These days, writers often create their own assignments and use the web as a primary resource. Because the information base has become so vast, there is a growing need to streamline and customize it.

According to a report on Understanding the Participatory News Consumer, the third most popular news platform is the Internet. There has been a global shift in knowledge consumption as it becomes more mobile, personalized and shared through social networks. One way to segment that news is to add customized widgets to a personal page such as the ones available from iGoogle or Netvibes.

A plethora of resources is also available on these websites:

Jurnos has a comprehensive list of websites that offer a wealth of niche news.

Newsodrome organizes the top stories on the web based on specific interests.

Alltop collects the hottest headlines and organizes them into lists.

Newsmatch is a service offered by the L.A. Times online. Image selections reveal personality traits that provide a customized news page suited to particular interests.

Google Real Time recently partnered with Twitter and Facebook to provide real-time data on keyword searches

How do you manage the news you can use?

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A recent article from Nielsen revealed that Americans spend nearly a quarter of their time exploring social media sites.  Based on a survey, they determined that the top ten sectors used by U.S. Internet users are:

us time spent online 490x500 U. S. Internet Users Spend More Time on Social Networks

  1. Social networks/blogs
  2. Games
  3. E-mail
  4. Portals
  5. Instant Messaging
  6. Videos/Movies
  7. Search
  8. Software Info
  9. Multi-category Entertainment
  10. Classifieds/Auctions

Since it is my business to communicate, I catch and share quite a bit of information about social media on Facebook, LinkedIn, Twitter and several of the blogs I follow. Recently, I created a Social St. Louis Facebook Page specifically for that purpose.  If you…like 25% of Internet users… are into using social media, you’re invited to join SOCIAL ST. LOUIS on Facebook so we can learn more about it together.

Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics. Erik Qualman, author of “Socialnomics”

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