Since my article Video is You-and-Me TV was posted in April, online video consumption has continued to escalate. A Nielsen report reveals that more than 10.2 billion videos were streamed in the U.S. in June 2010, a 1.3% increase over the number of streams last year. The report also lists the top online video brands. Below are examples of websites that use video as a marketing tool:
Social Web TV, a video series that started in 2008, was early in the game. There are currently over 40 videos featuring a cast of characters who focus on the latest developments in the social web.
Steve Garfield, video blogger and author of Get Seen, mentioned The Pulse Network on Facebook. According to the information on the website, it is the first network that combines live streaming video and social media conversation. It’s what’s next, now!
The video interviews on The Rise to the Top, hosted by David Siteman Garland, continually provide valuable bits and pieces of information from a variety of business and social media gurus who grace the split screen.
If you want to delve into the world of video and find out more about how to record on the move, check out this informative video by Nate Riggs:
A good video can make all the difference. – Brian May
Tagged as:
Marketing,
Social Media,
Trends,
Video,
YouTube
In July of 2009, Brown Shoe Company in St. Louis, MO, launched the Make Today Famous campaign for their Famous Footwear division. Famous Footwear has more than 1,100 stores that sell brand-name footwear. After listening to focus groups in their target demographic, they created a national branding campaign based on value, versatility and convenience. In addition to traditional advertising, they added social media components that created viral loops designed to drive traffic to their website. On their Facebook fan page, they randomly select fans to receive a $75 gift certificate on a weekly basis. Their YouTube channel has a variety of inspirational videos that show how they make their customers’ day. The videos feature Jordin Sparks as well as people who have accomplished major goals. The spots are designed to tug at your heart and sole!
You can find them on Twitter, and they recently added an iTunes mobile application for their web site. They also have a LinkedIn Group. In addition to their presence on key social media platforms, they often offer coupon specials on their website and have a rewards program.
In 2010, revenue increased 11% in the first quarter. At the same time in 2009, they reported a loss. Do you think social media campaigns help drive sales?
Go ahead, make my day. – Harry Callahan, Sudden Impact
Tagged as:
Branding,
creativity,
FACEBOOK,
LinkedIn,
Social Media,
St. Louis,
Twitter,
YouTube
